Bob Sheard on Brand Authority and Substance – Part 3

Continuing with his commentary on brand strategy and communications, Bob Sheard emphasizes the importance of brand's walking the walk over talking the talk: If someone walks into a party and announces to the room "I'm cool" you immediately know they are the most un-cool person there. If you're in a crowded room, it's more often than not the quietest person that has the most presence. It's hardly ever the loudest. It’s the person who carries themselves the most. There's a lesson here for b...